Hi, I’m Matt Seltzer, professional marketing research and strategy consultant and founder of S2.

I LOVE working with brands!

I’m a lifelong Las Vegas resident and proud graduate of UNLV who’s been working with agencies and in-house marketing teams for nearly two decades. I’ve overseen research and marketing projects for brands like YouTube, Las Vegas, CBS, Brightline, Global Kinetics and more, and I’m very proud to say that every project we’ve worked on together has helped change those brands definitively.

I’ve also had the privilege of teaching collegiate marketing courses, and personally I hold degrees and certifications in marketing, organizational psychology, public relations, data analysis and data visualization. I also had the honor of being president of the American Marketing Association in Las Vegas in 2021 and 2022. Oh, and I published my first book on marketing in 2021 too!

When I’m not doing marketing, I’m usually spending time with my wife, Heather, and our two little girls. I’m also a proud SUPER weird dude: I play valve trombone, obsess over the Marvel Cinematic Universe, make some pretty spectacular balloon animals, and drive a golf cart as my daily driver. Yes, I’m totally serious!

Want to learn more about my team’s work with marketing research, strategy and execution? Let’s talk! Connect with me on LinkedIn, or set up a time for us to chat using this handy calendar tool!