Success Through Strategy.
A marketing strategy is your ultimate guide for successful marketing campaigns and completion of goals and objectives.
Planning out your marketing efforts is crucial to any brand’s success, which is why we offer our marketing strategy services.
How do we strategize at S2?
In our marketing strategy, we lay out a series of state-of-the-art tactics tailored to your brand and situation, implementing a three-phase plan that hones in on your audience during different stages of their buyer’s journey. These three phases are:
Our strategy is created in a form of a funnel. This is because because we actively seek a broad audience, and slowly narrow it down into an audience that truly seeks your products and services.
The further the we go down our marketing funnel, the more we interact with our audience, utilizing engaging tactics to truly convert them from a lead to a client.
Read below to see how we breakdown the three crucial phases to our marketing strategy.
Awareness
In the awareness phase, a company pushes its efforts to attract new audience members to their brand, or the existing audience to a new product or service. For generating new clients or customers, this is the first step and it needs to be done right.
We formulate strategies to help you efficiently gain the attention of your target audience. From networking events to various types of content creation, we recommend tactics to maximize audience growth and attention.
Interest and Trust
Gaining the audience’s attention is a great feat, but there is no time to relax. In order to retain this attention, you must pique the interest of your audience and build trust with them so that they feel comfortable with your brand. Here is where we establish our authority and expertise, which can be done through a variety of methods, like white papers, seminars, testimonials, and more.
Engagement
You grabbed the audience’s attention, and they’re interested in your brand. Now it’s time to truly interact with them. At this point, they are a warm lead, and all you have to do is show them what you’re made of. Provide them a taste of what your brand can offer, whether it’d be through a free sample, trial or consultation. This is the decisive factor that turns a lead into a client. And we know the right tools to do just that.
What happens at the end of the funnel?
Successfully moving leads all the way down a funnel means converting them into a full-fledge client or customer, helping you achieve your goals. But depending on your desire for growth, the work doesn’t end here.
In order to continue growing, we must consistently execute all of the tactics in our strategy, from the top of the funnel to the bottom.
Need help following through with your strategy? Don’t worry, we help with that too.
With a freshly formulated strategy, we can advance to executing that same strategy. Learn more about our Execution Division.
Need an example of how we craft our marketing strategies?
We actually follow this process ourselves.
Every year, we develop a marketing strategy that we execute in order to keep the business growing. We lay out tactics following the three phase process where we guide our audience through the funnel.
Want a marketing plan of your own? Contact us today and see how we can strategize for your business.
Need help with marketing strategy? We’ll plan it out for you.
Connect with us and we’ll walk you through our marketing strategy process tailored just for your business.
