Research is the muse.
We utilize top market research method to gather insights and translate them through a variety of digestible deliverables.
We partner with marketing teams to provide strategic market research when and how they need it. From campaign development to data story-telling, and from new-business proposals to marketing measurement, we provide the must-have market research resources for marketers.
And S2’s market research’s services can be broken down into 4 simple steps.
As part of our culture, we love connecting with you and learning about your company and/or industry. It helps us formulate the best market research method and ensures we capture insights relevant to your goal. With our brainstorm, we invite you and your creative team to develop an intriguing market research study.
Step 1: Brainstorm
Now it’s time to conduct the research. We offer a variety of market research methodologies to capture the insights you need, and even a few you don’t know about yet.
Step 2: Research
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We develop unique and engaging qualitative surveys to capture high-quality data to fulfill your marketing desires. With surveys, we can reach hundreds, if not thousands, of audience members, building more and more confidence in our data.
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We connect face to face with your target audience to extract deeper insights that other research methods can’t reach.
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We conduct and manage focus groups to provoke further insights from your audience.
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There’s a ton of data out there to the point that it’s overwhelming. Lucky for you, we are trained in secondary research and give you the knowledge relevant to your question.
After conducting the desired market research method, we analyze the data and find the deeper meaning of it all. Trends, behaviors, audience segments, attitudes and perceptions, you name it; these elements and more are all discovered during our analysis phase. Once we develop a keen understanding of it all, we break it down for you so you don’t have to.
Step 3: Analyze
In other words:
We turn boring statistics like this…
…into digestible insights.
Perceived Value of Marketing Tactics
Via the 2020 Survey of Marketers
General Audience
And we can split up insights by various audience segments, revealing further insights. Take a look at the example from the 2020 Survey of Marketers below.
Regular reports and presentations of the findings only get us so far. While they are necessary, we understand you’re busy and have little time to read through a lengthy report. That’s why we offer more creative and interactive leave-behind pieces to ensure you truly absorb your information.
Scroll through all of our deliverables we offer below.
Step 4: Report
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Buyer Personas
With market research, you discover more about who your audience is; who they are, where they’re from, and what their attitudes and behaviors are. When meshed together, these audience insights form your buyer persona, an in-depth description of a fictional person representing one of your audience segments.
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Marketing Strategy
We can utilize the insights from our market research while they’re fresh to form a marketing strategy for successful marketing campaigns and completion of goals and objectives.
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Dashboards
We frequently utilize dashboards to help us cross-tabulate our data to discover key audience segments. But why should we be the only ones to use it? With dashboards, we put the power in your hands and allow you to play with the data any way you’d like.
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Creative Briefs
Like a marketing strategy plan, a creative brief includes the goals and objectives of the project. Unlike a marketing strategy plan, a creative brief is short and simple, laying out the basics of the project, exploring more creative concepts.
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Messaging Briefs, Maps, and Testing
The message you express to your audience is a crucial component of your marketing, and this can be tested through market research. We offer this service for those wishing to perfect their marketing message.
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Segmentation
With research, we can discover key audience segments and compare them to one another.
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Journey Maps
With the insights discovered through market research, we can create a journey map, laying out how your audience members think and behavior during a series of phases: awareness, interest and trust, and engagement.
After marketing research comes marketing strategy. Learn more about our Strategy Division.
Need help with market research? Let’s get in touch.
Connect with us and we’ll walk you through our marketing research process step-by-step, ensuring you get the most out of our services.
