Spark a meaningful conversation with your audience through
Focus Groups.
Use your audience to ‘snowball’ new insights.
Focus groups bring a small group of people together in an interactive discussion about a topic related to your product or service. It is essentially an in-depth interview, but with multiple people at once. We field and facilitate focus group in our market research to foster insights from a new perspective to help achieve your marketing goals.
Why Focus Groups?
In this method, participants are able to speak with one another, which can spark conversations that may not occur in an in-depth interview. We can also put different audience segments in the same room, allowing for seamless comparison and further insight development. Ultimately, focus group market research studies guides participants to snowball their opinions and attitudes into actionable insights for you.
View our other forms of research.
