Dive Deep With
In-Depth Interviews.
Connect with your audience face-to-face.
At S2 Marketing, we engage with your audience through one-on-one in-depth interviews, extracting valuable insights such as their core beliefs, attitudes, pain points and much more. We facilitate the entire interview process, from recruitment, fielding and conducting, and analysis.
Why In-Depth Interviews?
In-depth interviews are effective for data collection because it enables us to be flexible with insights we extract. We don’t create a questionnaire like a quantitative survey; we create a discussion guide designed to cover relevant topics and pain points while allowing us to explore new insights with your audience. And from this, we can collect raw opinions from your audience, ensuring you get the most accurate data possible.
We recently conducted a qualitative research study using in-depth interviews!
We spoke with marketing professionals of various positions and industries throughout the globe, discovering how they feel about their line of work, as well as how their agency fits into marketing and their professional lives overall.
Check it out, here!
