2022 Marketing Agency Qualitative Market Research Study
Marketing is ever-evolving with new trends emerging and new individuals shaping the face of the industry. Throughout the years, S2 Research has worked with marketing agencies and in-house teams, each with unique and brilliant marketers. This experience has piqued our interest in diving deeper into the attitudes and behaviors of these talented people. In our crusade to learn more about the marketing world, we conducted a qualitative market research study speaking to 10 marketing professionals in various positions, including a marketing head and those working in digital marketing, public relations. We were even able to include some entrepreneurs starting their own agencies.
Here is our report for the 2022 Marketing Agency Qualitative Market Research Study!
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What Did We Learn?
We learned who the modern marketer is.
The modern marketer is a very positive person, expressing optimism and joy with their team and clients alike. They love sharing ideas, methods, and insights with others and are extremely passionate about what they do. Though, they do have their pain points and wished-for improvements for their agencies.
Marketing professionals execute marketing strategy quite differently depending on the situation.
When considering marketing strategy, marketers had several different approaches to it, with some providing strategy before working with a client while others build a strategy depending on the client’s goals.
Market research is important, even with its cavoites.
Most marketers were willing to acknowledge the importance of market research, though it impacts budget. Despite this, they believe that market research is the future of marketing, as audiences can be better understood.
And we learned much more!
From the marketer’s motivational factors to their relationship to the client, we discover an abundance of insights encapsulating the essence of marketing! Give our report a read, you won’t regret it!
Could your company benefit from market research? Schedule a consultation so we can get started!