2022 Strategic Marketing Plan for S2

The 2022 Strategic Marketing Plan is a strategy guide written for S2 Research at the time and dived into key marketing tactics crucial to the success of the business.

We used a three-phased strategy structured like a funnel, where we attract as many potential audience members as possible and slowly move them down the funnel, fostering warmer leads and even clients.

This strategy was also written as an example for our clients and what we can provide for them when formulating an effective marketing strategy.

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