The S2 Blog

Check out our thoughts, opinions, and insights outside of our client work.

Featured
2022 Marketing Agency Qualitative Market Research Study
2022 Marketing Agency Qualitative Market Research Study

In the 2022 Marketing Agency Qualitative Market Research Study, we interviewed marketers throughout the nation to understand their attitudes and pain points of working at a marketing agency. We discovered how their agency operates, along with how their own goals aligned with that of their company.

2022 Strategic Marketing Plan for S2
2022 Strategic Marketing Plan for S2

The 2022 Strategic Marketing Plan is a strategy guide written for S2 Research at the time and dived into key marketing tactics crucial to the success of the business.

2021 Client Marketing Goals Study
2021 Client Marketing Goals Study

There is great marketing out there, but how exactly is its success measured? The S2 Research Marketing Agency and Client Goals, Objectives and KPIs survey aimed to answer just that, as it measured how both clients and communications firms feel about marketing measurement in 2021.

2020 Survey of Marketers
2020 Survey of Marketers

One of S2 Research’s first white papers was the “Survey of Marketers”, a quantitative study assessing the importance and value of various marketing tactics.

Featured
XDay 2022 - Research’s Real Role and Outputs for Inspiration
XDay 2022 - Research’s Real Role and Outputs for Inspiration

This month, Matt was invited to speak for QuestionPro for their Spring XDay 2022 event! Here, he discussed market research in a different perspective, labeling it as a “muse” to marketing and how market research serves as an optimal fuel for inspiration.

Market Research and Marketing: Two Peas in a Pod!
Market Research and Marketing: Two Peas in a Pod!

Matt got the chance to speak with QuestionPro, a market research survey software platform. Here, he dicusses the essential role of market research and how it can enhance your current marketing efforts to maximize audience outreach.

How Market Research Supercharges Your Marketing Campaigns
How Market Research Supercharges Your Marketing Campaigns

Matt got the opportunity to speak on the Innovative Agency Podcast about the importance of market research to successful marketing. He dives into this concept, along with strategies to move past marketing roadblocks, how agencies and clients evaluate ROI, methods to strengthen their market research ability, and more!

Dive into more of our insights.